Robert G. Picard
Professor in Media Economics
Research
Robert G. Picard’s research focuses on economic structures of media markets, media industries and firms, demand for media products and services, business models and strategies of media operations, productivity of media firms, financial performance, and government policies affecting economic aspects of media. His research has involved print and broadcast media, advertising, and new media.
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Biography
Robert G. Picard, Hamrin professor of economics and director of the Media Management and Transformation Centre, Jönköping International Business School, Jönköping University, Sweden, is one of the world's leading academic specialists in media economics and management. The Media Management and Transformation Centre is Europe’s premier centre on media business issues.