Economics and Management of Entertainment & Arts, 120 ECTS
Master level
This master programme is oriented towards the economic and technological conditions of the entertainment, arts and experience industries, and the managerial methods that are crucial for enabling improved management and strategic thinking within these industries.
The most important reasons for an advanced education with this orientation are the extremely rapid ongoing expansion of consumption and production of recreation goods and services, which is closely connected with the growth of total leisure time in the advanced economies. At the same time, users and consumers are becoming increasingly demanding. The quality of management in these industries has not developed in a way that would allow for fulfilling their potential.
A basic objective for this programme is to offer an education that can be greatly attractive in the international labour market, and thus to provide a master degree that provides an excellent basis for students to meet with any current and future international standards in the entertainment and arts industries.
The four semesters focus on:
- Analysis of creative experience industries, occupations and regions
- Entrepreneurship, marketing and technological conditions of entertainment and arts industries
- The creative company and its relations to public and private institutions
- Master thesis work. The programme is concluded with a 30 ECTS master thesis on a topic related to economics, management or technology of entertainment, experience and arts Industries
During all semesters guest lectures by significant creators, managers and producers in the arts and entertainment industries will be held.
The third semester can be spent abroad at one of JIBS worldwide partner universities. It can also be used for doing an international internship or for participating in a PBM project for a company.
Degree Title
Master of Science with a major in Economics or Business Administration.
Prerequisites
A Bachelors degree (i.e the equivalent of 180 ECTS credits from a recognized university) with at least 60 ECTS credits in either business administration, economics or engineering (civil engingeering, computer science or informatics) or equivalent knowledge.
English proficiency, see the FAQ:s.
Courses*
Semester 1
• Introductory Analysis of Entertainment & Arts
• Doing Business in the Media Industry
• Advanced Research Methods
• Creative Industry Organization
Semester 2
• Experience, Entertainment & Arts and Economics
• Technology of Entertainment & Arts Industries
• Consumer Behaviour
• Corporate Entrepreneurship
Semester 3
• Study abroad, international internship or elective courses.
Semester 4
• Master project
*This is a preliminary programme of study. Some changes may occur. Contents and course literature of the individual courses may also be subject to change.